Oats Overnight / Flavor Ratings
Customer Favs = Business Insight
A useful little habit became a direct connection between what customers love and what the business makes next.
Customer insight · Product design · Loyalty- of purchases rated by habitual raters
- 80%+
- participation across two feedback tools
- +58%
- flavors to keep track of
- 45+
An engaged customer cohort, not all customers.
Ratings & Notes and the Flavor in Development survey, together.
The range customers navigated at the start of the project.
The ratings cohort is described in the original project. The combined participation result is reported in the broader Oats app case study.
A small habit, thoughtfully connected.
The original interaction walkthrough, from personal notes to loyalty rewards.
Make feedback useful to the customer
Start with what people already do.
Customers were already keeping their own flavor records. That behavior shaped the tool.
The details make it easy.
Familiar stars, autosaving notes, and favorites-first sorting.
Built for an everyday habit.
Quick enough to use while a preference is still fresh.
The business problem
What needed to change.
Customers were keeping flavor preferences in spreadsheets, notes, and community posts. Their effort helped them remember what to reorder, but the business couldn’t learn from it in one place.
Our approach
What we made better.
We brought star ratings and autosaving notes into the app, with sorting that makes favorites easy to find. The experience expanded to more product categories and later connected feedback with loyalty rewards.
Project contribution
Tyler led research, concept, interaction design, and testing, collaborating with the Oats Overnight team to ship and evolve the feature.
A more connected care experience
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