Ideas for
brighter humans.

Humin is a creative partner for small businesses with big ideas. We help shape brands, build better products, and find new ways to grow.

Selected Work:

Oats Overnight / The customer app

Easier orders. More reasons to stay.

A subscription experience built to help customers help themselves—and give the business more room to grow.

additional monthly sales
~$50k
fewer cancellations
~15%
Oats Overnight ratings, personal notes, and loyalty rewards

Oats Overnight / Flavor Ratings

Customer Favs = Business Insight

A useful little habit became a direct connection between what customers love and what the business makes next.

of purchases rated by habitual raters
80%+
participation across two feedback tools
+58%
Teladoc Health care, appointment, and health information screens

Teladoc Health / A more connected care experience

One brand. A clearer path to care.

Turning a complex healthcare ecosystem into a more consistent experience, from choosing care to understanding the details.

faster care selection
25%
shared product language
1

Working with humin

OurPromise.

Start with one problem.

If we don't earn your confidence, you pay nothing.

  • No commitment. One project at a time. No long-term contracts. No awkward breakup.

  • Fixed scope. You know exactly what you're getting before we start.

  • You own the work. Everything we make is yours to keep, whether you continue or not.

  1. 1UnderstandGet to the real problem.
  2. 2ExploreFind the best path.
  3. 3MakeDesign, build, test.
  4. 4LearnSee what's working.
  5. 5ImproveKeep pushing forward.
Tyler Hunter, founder of HuminTyler Hunter - Founder

You probably don't need an agency.

You need a few experienced people who can understand the problem, figure out what matters, and make the right thing happen.

Hi, I'm Tyler. I've spent 13+ years solving problems, building products, launching brands, creating systems, shipping experiments, working through bad data, and changing companies for the better.

My studio (humin) gives you that experience without paying 3x more than you should.

Humin is a collective of trusted strategists, researchers, engineers, and industry specialists I've worked with and trust.

Bring us your hardest problems,
we'll solve them.

Got something you’re trying to figure out?

We solve common problems like:

01

“Our website isn't making us money.”

Let humin fix this. We'll find out why, propose a plan, and execute.

02

“We need help with branding and identity.”

We get it... a great product/service needs a great identity. Humin can help.

03

“Our app works, but doesn't feel great.”

Let’s understand what people are trying to do and make the experience easier to use, one meaningful improvement at a time.

04

“We have an idea. We don’t know how to build it.”

Let’s make the idea tangible enough to try, learn from, and decide what’s worth building next.

05

“We need to know what customers actually want.”

Let’s talk to people, watch what they do, and connect those clues to better business decisions.

06

“Our marketing isn't performing like we need it to.”

The internet is noisy, Humin will make you stand out. Let's reach the correct customers where they are at.